Mobile Social Media Bait Information Revelation And...

Mobile Social Media Bait - Information Revelation and Location Cheating Abstract: Due to the variety and richness of user information disclosed in social network services, users may put themselves at high risk which may lead to range of cyber-attacks. Social media network services such as Facebook, Twitter have grown exponentially over the years while the users share unprecedented amount of personal information on the Internet. Ubiquitous use of mobile devices and a latest development in technology and access to social media networks through mobile devices has furthermore increased the privacy breach risks and lack of a protective infrastructure has turned them into convenient targets for different perils. In this paper, we investigate location cheating attacks, the amount of information revealed in social networks and their associated potential attacks. Through this paper, we comprehend possible defending mechanisms. Section 1 Introduction: Evolution: In recent years social networks has evolved from niche phenomenon to mass adoption. After the arrival of the internet, it has seen a viral growth and commercial interest. Social Media Networks continues to multiply with around 10% of the world’s population currently on one of hundreds of Social Networks. Few are extremely famous with hundreds of millions of users. Social networks are diverse and has different categories such as business, common interests, dating, face to face facilitation, friends, pets, and photos.Show MoreRelatedMarketing Management 14th Edition Test Bank Kotler Test Bank173911 Words   |  696 Pageshighest level of corporate hierarchy. E) It occurs when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties. Answer: E Page Ref: 5 Objective: 2 Difficulty: Moderate 4) A social definition of marketing says ________. A) effective marketing requires companies to remove intermediaries to achieve a closer connection with direct consumers B) a company should focus exclusively on achieving high production efficiency, low costsRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesSpecialist: Cathleen Petersen Senior Art Director: Janet Slowik Art Director: Kenny Beck Text and Cover Designer: Wanda Espana OB Poll Graphics: Electra Graphics Cover Art: honey comb and a bee working / Shutterstock / LilKar Sr. Media Project Manager, Editorial: Denise Vaughn Media Project Manager, Production: Lisa Rinaldi Full-Service Project Management: Christian Holdener, S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Binder: Courier/Kendallville Cover Printer: Courier/Kendalville

Analysis Of The Article Whats Up With The American Dream

What does the american dream mean to you? â€Å"The American dream, to me, means having the opportunity to achieve, because I don t think you should be guaranteed anything other than opportunity† (Leny Wilkens). The Article â€Å"Whats up with the American Dream† is all about how the American Dream is changing. It s transitioning from going to school, working hard, and advancing in your career to being handed a job through the connections you have. The thesis in this article is â€Å"We go to school, study, get jobs, and work hard, all with the assumption that doing so will allow us to achieve financial security, rise up the economic ladder, and perhaps even achieve financial great wealth.†(pg. 539) The argument in this article is describing how everyone used to have an idea of how their life was going to be, go to school and get a well paying job. Today the worlds way of thinking has changed. Not everyone goes to college, and not all the ones who go to college get a well paying job. The author claims t hat everyone had faith in the American Dream â€Å"the land of opportunity†. He uses an example of how in 1867 when Horatio Alger published a novel about Ragged Dick, someone who works his way up from poverty to a position of respectability. Which is what the American Dream was all about in the 1800s, working your way up the success ladder. In the pass everyone knew the American Dream and that was the goal in life. The American Dream was an opportunity for growth and achievement. EveryoneShow MoreRelatedThe American Dream By Lorraine Hansberry1570 Words   |  7 Pagesportunity to move up the career ladder, financial stability, having a family, owning a car, ability to receive an education, and having freedom and equality. Is this American Dream really attainable for everyone? Some groups of American citizens seem less likely to ever achieve this dream even if they work hard. Society and their circumstances are against them either because of their race, gender or class. Wome n, minorities, immigrants and the poor are left out of the American Dream. They may striveRead MoreLiterary Analysis Of The Outsiders1661 Words   |  7 PagesThe Outsiders Literary Analysis Is the American Dream fact ? Or Fiction ? In the novel The Outsiders, the author S.E Hinton explains the story of a young boy named Ponyboy and the struggle to survive, to find out the rights and wrongs in society, taking on difficult challenges like social class, loved ones, loyalty and rivalry between two different social classes . The question is brought up, is the American Dream fact ? Or fiction ? According to the knowledge that has been given, Through documentariesRead MoreEssay on Climbing the Ladder Analysis817 Words   |  4 PagesClimbing the Ladder Analysis For generations, the American Dream has continued to stand as a vision that so many people have strived for in America. It is what attracts countless foreigners to come to the U.S and what also keeps them there. All these people are filled with ongoing motivation to eventually reach this dream. Yet, the Dream and its steps to success are not a definite list. In fact, the very idea of how to achieve such a dream has been debated for generations. Andrew Carnegie, aRead MoreHow to Pursue the American Dream1576 Words   |  7 Pagesthe American Dream For an immigrant, the American Dream is to achieve economic well-being and a good quality of life through hard work, entrepreneurship, and perseverance. It is the driving force behind most immigration, and its realization is the achievement dimension of the American Dream to reach to the fullest life. What is the American dream? And how can one pursue it? Does it still exist, or is it over? Carl Thomass article â€Å" Is the American Dream Over?,† states that the American DreamRead MoreImpact Of The Income Inequality On The American Dream1742 Words   |  7 PagesImpact of the Income Inequality on the American Dream The book called They Say I say with Readings contains multiple articles. However, chapter nineteen focuses on the American Dream. Chapter nineteen, â€Å"What’s Up with the American Dream?† indicates how the article will be focusing on the American Dream. The American Dream changes over the course of time as the income inequality widens between the higher and lower class. Few events occurred that affected the income, which led to a growing gap betweenRead MoreThe California Dream Is Dead1039 Words   |  5 PagesThe California Dream is Dead The California Dream? More like a California Miracle. James Rawls, writer of the article â€Å"California: A Place, A People, A Dream† is an optimist who believes there is still hope for the California Dream (Rawls 14). The article was written 1984. It is not applicable to today’s self-destructive California. With the population of over 38 million people, California is barely holding itself together at this point. Even â€Å"investment† in the young Californians’ educationRead MoreThe American Dream Is Still Alive Essay1610 Words   |  7 PagesThe American Dream Nowadays, many Americans wonder if the American Dream is still alive. At one point in our country, people felt that they could achieve success by working hard. However, after the economic hardships and recession of the 21st century, a number of Americans not only lost income, but some also lost their jobs. Although there has been slow progression to improve the economy, there are those who question whether or not the dream of Americans can ever be achieved again. With unemploymentRead MoreAnalysis Of Money In The Great Gatsby1111 Words   |  5 PagesHappiness of Money (Literary analysis on The Great Gatsby by F. Scott Fitzgerald) Gold diggers are commonly known as women that only go after a guy because of the money that he has. The said women doesn’t even need to love the man just to have the money is enough to keep her around on him. Often times there is a man that really does like this lady, but because he doesn’t have money he never gets with her. What if this man without the money decide he would do anything to get money to impress theRead MoreThe Theory Of Self Actualization Essay940 Words   |  4 PagesFor many years psychologist has observed and deliberated over humans and their life’s goals. The three much known psychologists came up with the concepts and they are: Abraham Maslow, Carl Rogers and Viktor Frankl alone with many others. These three psychologist had studied and constructed the theory of self-Actualization and the meaning of life. They have agreed that self-actualization represents growth of an individual towards fulfillment of the highest need. Roger’s creat ed the theory implicatingRead MoreAnalysis Of Sweatshops769 Words   |  4 Pageswhere people work long hours for only a small amount of money isn’t something we like to think about. The article published by The New York Times in 2009 entitled â€Å"Where Sweatshops Are a Dream† however, proposes a different view of these grueling working conditions. The article seeks to transform the view of most Americans from disgust to support for so called sweatshops. When the article was first published in 2009, the Obama administration was considering labor standards, something the author

Marketing Plan for 3M Australia World Market

Question: Discuss about the Marketing Plan for 3M Australia of World Market. Answer: Introduction 3M Australia is an American multinational mining and manufacturing that operates across the world markets. 3M Australia collaboratively utilizes the art of science and technology so as to counter worldwide market barriers as well as raising the customer's welfare. The company seeks to inspire innovation while imparting to real world market sustainable development through environmental protection, corporate social responsibility activities, and igniting progresses in the international economy. Basically, this report is based on the market survey for 3M Australia consumer industry by concentrating on protective coverall product offered by the company in a variety of brands namely protective coverall 4540+ M, protective coverall 4515 M White, and protective coverall 4565 M among many others. The following report provides an analysis of the macro, micro, internal, and SWOT surrounding 3M Australia so as to effectively look for market opportunities available in the business environment un der the consumer industry. Business Environment Analysis First and foremost, before deciding on what marketing plan suits 3M Australia, the marketing consultants need to perform an environmental analysis that comprises of macro/micro/internal business environment, and a SWOT analysis so as to set up objectives for the next financial year (Kotler, 2011). The consumer industry for provision of personal health care, home care and cleaning, and personal safety products is highly competitive. This business environment analysis concentrates on protective coverall product brand offered by 3M Australia, to determine the business success and failure determinants so that the management will take the right actions in launching the marketing program for protective coverall 4565. Macro Environment The political, economic, and technological analysis remains valuable when it comes to analyzing external environment where 3M Australia conducts business in the global market (Palmer, 2012). Macro environmental factors impact significantly on 3M Australia's consumer industry for protective coveralls which get designed under numerous brands. Political-Legal The operations of 3M Australia are governed by strict regulations both at the domestic and international law. Under the consumer industry, the company is expected to adhere to the health standards (Wiedinmyer, Yokelson, and Gullet, 2014). Nevertheless, transformations in law impact on the performance of 3M Australia. For example, the existing environmental protection laws impact on the production process for the company. Economic As per the market analysis, economic depressions and downturns in a particular country have adverse effects on the sales of protective coverall 4565 offered by 3M Australia to the consumer industry. For example, inflation and labor price variances impact negatively on the performance of 3M Australia. Technological Technology plays a vital role in innovation and creativity as required by the company (Skalen and Hackley, 2011). For every initiative taken by 3M Australia in its value chain of production and supply of protective coveralls to the customers, technology remains significant. With the aid of technology, 3M Australia has been steady in embracing new mediums in their marketing approaches. Micro Environment Competitors 3M Australia carries out its operations in a highly competitive market environment with its main competitors being Bostik SA, Sika AG, and Johnson Johnson. To obtain a competitive advantage, the company should design a marketing plan that seeks to address the market needs efficiently. Suppliers 3M Australia depends on providers of raw materials in the manufacture of protective coverall products as demanded by their consumers. The company's bargaining power is high since it has significant economies of scale, and this enables the firm to order large quantities of raw materials. The demand for protective coverall 4565 in the market is very high and this necessitates the establishment of strong links with reliable suppliers. Customers The direct market of the company customers. To meet the needs of the clients, the company manufactures various brands of protective coverall under different codes some of which include: protective coverall 4540+ M, protective coverall 4515 M White, and protective coverall 4565 M among many others. The company ensures that the products are made affordable to the customers. Internal Environment Analysis Management and Organizational Culture The business culture of 3M Australia gets based on best practices that deviate from the past approaches to the relationships between the manner by which things get done within the firm and profitability. The communication strategy is well designed that there is an order of command, and this removes the aspect of confusion in the company's operations (Huang and Sarigollu, 2014). Resources The internal resources of 3M Australia include the human resources, financial, physical, and raw materials. For the company, marketing managers exercise control over all these resources when it comes to conducting the business operations. Financially, the organization is stable (Kotler, 2011). Further, the marketing HR recruits qualified and skilled employees who can handle the available physical resources optimally. Swot Analysis The SWOT analyses studies the strengths and weaknesses that affect the internal operations of a company, and the opportunities and threats avialable in the market for the company to exploit. Defining the global consumer industry guides the management in responding to the market demands for the protective coveralls. Strengths 3M Australia enjoys numerous advantages over its competitors, an aspect that has made the company find its strong base in the world market. The following are the main strengths that have seen the corporation become famous: First and foremost, 3M Australia commands an unyielding brand across the global market. Apart from offering various protective coverall brands to the consumers, the company also offers over 4000 products in different industries. The company has large economies of scale since it sells its product brands in the global markets thus possessing a strong customer base across the globe. Weaknesses Despite the great success experienced by the firm, various deficiencies require to be addressed by the company, some of which include: Reduction of sales values in several nations. Recently, 3M Australia witnessed a negative growth in various key markets including Canada, Mexico, and France. This hinders aggressive marketing for the companies products. Health and environmental problems. The manufacturing process of the business's products releases toxic substances which are harmful to both human and animal health. Opportunities The Australian technologies that have consistently impressed the world markets and thus should develop a digital and social marketing strategy to attain more customers. Since 3M Australia is recognized globally as a successful protective coveralls manufacturer and suppliers, it should use this opportunity to obtain financial support from the creditors in an attempt to diversify its operations. Threats Technological transformations which necessitate the company to be averse on the current trends in the consumer sector (McKenzier-Mohr, 2013). Failure to be sensitive to the changing trends and needs in the market makes the company lose its competitive advantage to the rivaling firms. Stiff competition from Bostik SA, Sika AG, and Johnson Johnson for the world markets customers. 3M Objectives and Goals for the Next 1 Year The companys marketing plan for the next 12 months is launching a new marketing plan for protective coverall 4565 M over which the management has allocated $300,000 to fund the launching process. Among all the companys consumer products, namely abrasives, films, tapes, adhesives, chemicals, advanced materials, and scotches, 4565 M protective coverall has the highest potential to thrive in the global consumer industry for 3M. Marketing Mix Strategy and Marketing Theories Application In anticipating the next financial year plans of effectively launching a new marketing plan for protective coverall 4565 M, all business processes should be in conformity with the set budget of $300,000. As analyzed above on both the current internal and external factors surrounding 3M Australia, this would be helpful in assisting the management in deciding where the company wants to be in the next 12 months. The following is an analysis of the 4Ps marketing mix strategy that the management of 3M should adopt in the creation of a feasible plan for the product brand. According to Palmer, (2012), the 4P marketing strategy integrates the application of marketing theories in an attempt to enhance sustainable development and create a competitive advantage for 3M against Sika AG and Bostik SA. The 3M senior managers seek to launch a feasible marketing plan that will utilize the $300,000 optimally and profitably at the most minimum costs possible. Product First and foremost, the product should be in conformity with consumer demands in the market (Huang and Sarigollu, 2014). The manufacturing department of 3M should ensure production of high-quality protective coveralls of the right quantities. The new product brand to be launched (protective coverall 4565M) should be unique in its name, trademark, colors, shape, labeling, and packaging. Further, the new protective coverall 4565 M to be launched in the following year should have additional attractive features that will enable 3M Australia to gain a competitive edge against its rivaling firms. The company should utilize its large capital base as a strength in designing beautiful products that suit the market demands. Of importance, the financial department of the company should allocate adequate production costs approximately $100,000 to be used in designing the new brand. Maslows Hierarchy of Needs Applicability This theory influences the marketing process of a new product in the market. According to Maslow's theory in 1943, people must satisfy the basic needs before advancing to meet self-actualization needs (Onkvisit and Shaw, 1991). Before launching the new protective coverall 4565 M product brand in the global markets, the management of 3M Australia should first ensure that all the needs of employees and customers within their country of operation are met. Once the demands of clients in the domestic market have been confidently satisfied, the management should then extend the supply of the new product brand to the global markets (Karavdic and Gregory, 2005). Place It is important for the marketing team to ensure that the protective coverall is available from where the target market finds it easier to shop (Palmer, 2011). For example, the use of electronic commerce, online shopping, and mail order supply. The allocated capital for the marketing plan should be used to fund transportation of the product from the area of production to the designated destination where the customers will be able to find access to the product. In this respect, the financial department of 3M Australia should allocate $70,000 to facilitate this process. The identification of the potential customer base si also essential. The new protective coverall 4565 M product brand would seek to meet the needs of both the male and female gender. Therefore, the marketing department should ensure that all locations chosen for customers to access the new product are convenient and suitable for increasing sales. Applicability of Consistency and Extended Self Marketing Theories Based on this theory, the company should ensure a consistent marketing campaign that informs the customers on the current offers in the market as well as the places where they can find these offers (Moller, Koehler, and Stubenrauch 2015). The most valuable rationale of consistency theory for marketers of 3M Australia should come from the point that the company has a strong need to believe that the marketers market the protective coverall 4565 M brand consistently with the social norms in the market. The extended self-marketing theory states that belongings reflect the identity of the owners. Therefore, for 3M Australia to effectively market its new product in the global market, the marketers must understand how the product shapes the identity of the consumers. Price The protective coverall 4565 M should always represent a good value for money. The price of the new product to be launched should be affordable. Further, Skalen and Hackley, (2011) argues that the marketing campaigns should clearly state the after sales services that meet the consumer needs and ensure that every client is happy and loyal to the 3M Australia's protective coverall new brand in the next 12 months. However, the management should ensure that the prices offered for the new product to be launched reasonable such that the company achieves the maximum profits possible (McKenzier-Mohr, 2013). Since the new product to be launched, 4565 M will be offered at different quantities that suit the varying customer needs. Therefore, the financial department should allocate 16 percent of the set budget in funding the pricing strategies. Application of Game Theory 3M Australia should understand that there are numerous sophisticated approaches of summarizing the pricing strategies in the most productive perspective. The key competitors of the company usually overlook the allotment of the budgeted funds when it comes to the pricing strategies ((Karavdic and Gregory, 2005). The fact that the marketing team may not effectively have an apparent certainty of what the competitors as discussed above plan to do in the next 12 months marketing plan, the management should emphasize on making educative guesses to predict this effect. For 3M Australia to launch the new protective coverall 4565 brands, the company must be able to anticipate the competitions next move and integrate it with other marketing plans. Promotion In the current business environment, social media marketing is the key communication tool for an organization (Palmer, 2012). The marketing department of 3M Australia should employ intensive advertising, sales promotion, personal selling, and market roadshow campaigns for the the new product brand to be launched as an addition for the existing protective coverall 4564 M. The marketing orientation theory maintains that for an organization to be successful, the management should determine customer needs and wants and look for means of satisfying them more efficiently than their competitors (Huang and Sarigollu, 2014). In the next 12 months, the marketing team of 3M will get involved in intense market campaigns which will be funded with $80,000. Adequate funding of roadshow campaigns, social media advertising, and sales promotion will enable the company to realize the set goals. Application of Network Marketing Theory The network theory studies the relationship between a business and the customers. The management of 3M should understand that the success of the new product to be launched in the international markets depends on the relationship building approaches. The marketing team should explicitly examine the patterns and motives of the customer base which results in the relationships they establish (Onkvisit and Shaw, 1991). Understanding the motivations and perceptions of the market under different locations plays a significant role for better connecting with the people while promoting the new product brand in the so markets. Conclusion Multinational corporations operate in multiple countries. Currently, the business environment is highly competitive, and this calls the management to come up with marketing plans that seek to create a competitive advantage for their rivaling firms. Effective marketing approaches enable a company to thrive in the marketing environment. An understanding of the internal and external business factors allows the marketing team to come up with the right methods to meeting the market demands. Most companies have chosen marketing and advertisement as the best approaches of entering new markets that raise their profitability scales. Therefore, the senior management of businesses existing in the consumer sector should come up with the right marketing plan that may promote their firms reputation, increase sales, and make the product brand known to the market. References Huang, R., Sarigll, E. (2014). How brand awareness relates to the market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). Springer New York. Karavdic, M., Gregory, G. (2005). Integrating e-commerce into existing export marketing theories: A contingency model.Marketing Theory,5(1), 75-104. Kotler, P. (2011). Reinventing marketing to manage the environmental imperative.Journal of Marketing,75(4), 132-135. McKenzie-Mohr, D. (2013).Fostering sustainable behavior: An introduction to community-based social marketing. New society publishers. Mller, V., Koehler, D. A., Stubenrauch, I. (2015). Finding the value in environmental, social and governance performance. InNew Perspectives on Corporate Social Responsibility(pp. 275-283). Springer Fachmedien Wiesbaden. Onkvisit, S., Shaw, J. J. (1991). MARKETING THEORIES, MODELS, AND GENERAL ISSUES: Is Services Marketing" Really" Different?.Journal of Professional Services Marketing,7(2), 3-17. Palmer, A. (2012).Introduction to marketing: theory and practice. Oxford University Press. Shani, D., Chalasani, S. (2013). Exploiting niches using relationship marketing.Journal of Services Marketing, 88-94 Skalen, P., Hackley, C. (2011). Marketing-as-practice. Introduction to the special issue.Scandinavian Journal of Management,27(2), 189-195. Wiedinmyer, C., Yokelson, R. J., Gullett, B. K. (2014). Global emissions of trace gasses, particulate matter, and hazardous air pollutants from open burning of domestic waste.Environmental science technology,48(16), 9523-9530.

Romeo And Juliet Love Essays - English-language Films,

Romeo And Juliet Love In the Shakespearean Tragedy, Romeo and Juliet we discover how strong the power of love really is. Romeo and Juliet never attempt to change the position of the two opposing households with their hearts but tragically succeed in the end, with the taking of their lives. They both kept the news of their actions hidden from their family but Juliet was the one who lied ridiculously to her parents, especially to her mother, someone who she should've learned to trust. But how could she? Lady Capulet was often portrayed as a cold and distant authority figure that Juliet feared instead of loved and confided in. A loving relationship between the two should've been established from the beginning. " When it did taste the wormwood on the nipple of my dug and felt it bitter, pretty fool, to it tetchy and fall out with the dug," (Shakespeare 749). This quote by Nurse Angelica informs us that not only did Lady Capulet not bond with Juliet by letting her drink the milk of her breasts, but also permitted the nurse to become more of a motherly figure for Juliet. Lady Capulet was too morally selfish to see that her daughter was going to grow up to love and a trust Nurse Angelica instead of her self. When she finally recognizes her faults in raising Juliet, it is too late! That's why when Juliet seeks advice about the virtues of love her mother is never in consideration. Many mixed feelings keep Juliet from revealing the truth to her mother. Within them lies the fear of her mother's disapproval of her grand devotion for Romeo. Lady Capulet imposes fear upon Juliet by festering her about marrying County Paris. She succeeds when Juliet responds to her badgering by announcing, "I'll look to like, if looking liking move; but no more deep will I endart mine eye then your consent gives strength to make it fly," (Shakespeare 751). This shows that Lady Capulet has such a control over her daughter that consent is needed over her marriage decisions. The friend is not found in her mother but instead a figure of authority is found. So then, who is the real crony? Nurse Angelica is the person that Juliet trusted the most with her troubles. She's announced as the real mother silently within Juliet's actions. But the trust that has developed between them that could never sprout among her mother and she soon takes a plummet to the ruins of betrayal. Nurse Angelica tells Juliet to marry Paris and forget her Romeo. Juliet soon storms into wild frenzy and spits bitter words against the nurse, "Ancient damnation! O most wicked fiend," (Shakespeare 815). At this point, a girl would most commonly turn to her mother for some words of wisdom. Lady Capulet is the mother, but not in the eyes of Juliet because their relationship was never tightly knit or knit at all. Juliet was far too frightened of the passionless authority figure in Lady Capulet that she didn't allow her emotions to ever connect with her mothers. Thus, the secrets that Juliet kept were revealed until the end when she lied dead on the floor of the vault. That was when Lady Capulet realized how distant her relationship really was with her daughter. The gap between them must have been one of the factors that lead to Juliet's secrets and ended in the taking of her life. If her mother would've have interrogated Juliet on her feelings, she might have noticed Juliet was keeping something. Lady Capulet played her character impeccable but as the mother, she failed capturing the real motherly role!